Data Owners

Data Monetization with IdentityLink

Data Owners

Data owners have valuable data that marketers want to use. But data monetization and making data available across every channel and platform are hard. IdentityLink™, LiveRamp’s identity resolution service, seamlessly connects data owners’ audience data across the marketing ecosystem, making it safe and easy for marketers to activate anywhere and everywhere.

  • Data Connectivity

    Scale your people data

    Whether your data is online or offline, cookie-based or mobile-based, IdentityLink™ gives you a scalable way to tie it to any requested identifiers at the consumer or household level.

  • Data Store

    Simplify data distribution

    With 500+ partner integrations in place, LiveRamp and IdentityLink gives data owners the flexibility to securely and seamlessly distribute data across the ecosystem.

  • broad monetization

    Monetize data everywhere

    The IdentityLink™ data store makes it easy to monetize data with minimal operational overhead, by streamlining contracting, distribution, reporting, and billing across hundreds of platforms.

  • “Once you’re on the [LiveRamp] platform, ROI is extremely high and the team works with you to help you find the right partners to monetize with.”

    Kurt Abrahamson, CEO, ShareThis

  • Easy data monetization through ubiquity

    Kurt Abrahamson, CEO, ShareThis

  • Broadly addressable TV audiences

    Ashwin Navin, Co-Founder & CEO, Samba TV

  • “IdentityLink is the industry standard… and our relationship with LiveRamp makes TV audiences addressable in real time.”

    Ashwin Navin, Co-Founder & CEO, Samba TV

How IdentityLink Works for Data Owners

  • <h3>Upload your data</h3>

    Upload your data

    Use our self‑service interface to securely import first-party, third-party or custom data segments in virtually any format—or upload data files via SFTP. We process 60 billion records each month, and our service was designed for scale, easily handling large files with hundreds of millions of rows.

    Learn more about data monetization
  • <h3>Resolve identity</h3>

    Resolve identity

    IdentityLink™ uses advanced recognition technologies to map online identifiers to LiveRamp IDs, applying individual-level identity resolution through a privacy-safe, deterministic (exact one-to-one) matching process and AbiliTec®. To ensure the highest level of accuracy, LiveRamp maintains consistent recognition on 98 percent of U.S. adults and nearly 100 percent of U.S. households.

    Identity resolution
  • <h3>Begin data monetization</h3>

    Begin data monetization

    Data owners can distribute data to the destinations of your, or your customer’s, choice for use across the marketing ecosystem. LiveRamp has more than 500 partner integrations, giving you the flexibility to seamlessly monetize data across a broad range of marketing platforms.

    Activate your data

Contact us to monetize data with LiveRamp