Understand the consumer journey with IdentityLink™


LiveRamp IdentityLink™ allows brands to market to people by creating an omnichannel understanding of the consumer across devices, channels, and platforms. Gain insights about the entire consumer journey and then activate those insights in a privacy-safe way to create the optimal customer experience.

  • Personalization

    Target the right audience

    Build an omnichannel view of the consumer journey and connect data across the LiveRamp partner ecosystem so you can recognize and target consumers across channels, platforms, and devices.

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    Optimize the customer experience

    Deliver the most relevant marketing messages to optimize each customer’s engagement with your brand by onboarding to your preferred personalization platform, all while respecting consumer privacy.

  • Publisher Data

    Understand the omnichannel impact

    Measure the impact of every marketing touch point throughout the consumer journey by delivering the omnichannel view to your measurement platform to understand how to best allocate budgets and optimize strategies.

  • Lowe's delivers omnichannel marketing

    LiveRamp IdentityLink™ enables people-based marketing on Facebook, Google, and beyond.

    Katie Cowie, Digital Campaign Manager, Lowe's

  • “LiveRamp enables us to get closer to that individual person to start to use some of the signals that we have in media to better identify where that customer is in their path to purchase, and to provide them with the help they need.”

    Katie Cowie, Digital Campaign Manager, Lowe's

  • “What we’re trying to do is get in front of the right person, at the right time, with the right message. It would be significantly more challenging without LiveRamp.”

    Ryan Cahill, EVP, Digital Marketing Manager, United Airlines

  • First-party data improves United's targeting

    Ryan Cahill, EVP, Digital Marketing Manager, United Airlines

How IdentityLink Can Help You Understand The Consumer Journey

  • Upload Your Data

    Upload Your Data

    Use our self‑service dashboard to securely import CRM, point-of-sale, third-party or custom data segments in virtually any format—or upload data files via SFTP. We process 60 billion records each month and our service was designed for scale, easily handling large files with hundreds of millions of rows.

    Learn more about the process
  • Resolve Identities

    Resolve Identities

    Our service uses advanced recognition technologies to map online identifiers to LiveRamp IDs, applying individual-level identity resolution through a privacy-safe, deterministic (exact one-to-one) matching process and AbiliTec®. To ensure the highest level of accuracy, LiveRamp maintains consistent recognition on 98 percent of U.S. adults and nearly 100 percent of U.S. households.

    Identity resolution
  • Activate people-based marketing strategies

    Activate people-based marketing strategies

    Onboard your data to the destinations of your choice for activation across the marketing ecosystem. LiveRamp has more than 500 partner integrations, giving you the flexibility to run people-based targeting campaigns and measure their success in a customer-centric way.

    Learn more

Learn more about IdentityLink™ for brands