With the end of third-party cookies, online advertising is getting a much-needed reboot. Embracing this new vision of an ecosystem built on trust will be a win-win-win scenario for everyone.
Not overnight—but over the last decade the industry grappled with a cause and effect waterfall.
Driven by a lack of transparency on how their data was being used.
Government forcing organizations to change how they handle consumer data.
Browsers restricting cookies for cross-site tracking creates a catalyst.
This new era is based on building stronger relationships through true value exchanges between advertisers, publishers, and individuals. This happens when brands and publishers create engaging content, experiences, or services that encourage individuals to identify themselves and opt in so they understand that their data is exchanged for the value they receive online.
LiveRamp made an ongoing commitment to building and maintaining trust in the ecosystem. We’ve been developing and implementing products such as IdentityLink and our Authenticated Traffic Solution (ATS) to support a trusted ecosystem built to be neutral, privacy-centric, secure, and interoperable. Now you can leverage what we’ve built and commit to creating a better, open internet for all.
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