About LiveRamp

LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, providing the foundation for true omnichannel marketing. Our services transform the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing and ultimately allow consumers to better connect with the brands and products they love.

We thrive on solving the toughest technical challenges, and we’re always looking for smart and compassionate people to help us blaze a trail. Learn more about working here.

LiveRamp is an Acxiom company located in the technology hub of San Francisco, delivering privacy-safe solutions to market and honoring the best practices of leading associations, including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs, the Interactive Advertising Bureau, the Data & Marketing Association, and the Advertising Research Foundation..

If you’re interested in connecting your data or becoming a partner, drop us a line. We’d love to tell you our story and hear yours.

  • Anneka Gupta

    Anneka Gupta

    Co-Chief Executive Officer

    • As Co-President of LiveRamp, Acxiom’s Connectivity Division, Anneka leads the product, engineering, marketing and general and administrative functions.


      Anneka is an early member of the LiveRamp team and most recently served as LiveRamp’s Chief Product Officer, overseeing product strategy and execution. During her seven-year tenure with the business, she has led successful efforts in a variety of disciplines, including marketing, recruiting, product management and software development.


      In 2016, Anneka was recognized as a Top 10 Digital Marketing Innovator by AdAge. She holds a Bachelor of Science degree in Mathematics and Computational Sciences from Stanford University and has completed the Executive Program at the Stanford University Graduate School of Business.

  • James Arra

    James Arra

    Co-Chief Executive Officer

    • As Co-President of LiveRamp, Acxiom’s Connectivity Division, James leads the go-to-market strategy for LiveRamp’s client verticals: brands, agencies, data providers, platforms and publishers.


      James joined LiveRamp in 2013 and has held several key leadership roles, building high-performing teams and driving growth. He served as Chief Operating Officer before becoming Co-President.


      Before joining LiveRamp, James was Vice President of worldwide sales at TRUSTe, where he helped grow the company from less than 1,000 customers to more than 6,000 customers in just over three years. James holds a Bachelor of Science degree in Electrical Engineering and a minor in Quantitative Economics and Decision Theory from the University of California at San Diego.

  • Jeff Smith

    Jeff Smith

    Chief Marketing Officer and GM of Brands

    • Prior to joining LiveRamp, Smith led marketing at Nielsen as part of the global product leadership team, where he accelerated growth domestically and internationally by helping advertisers, agencies, and media companies understand and influence consumers’ path to purchase. Smith has a strong track record building and scaling world-class, revenue-focused marketing organizations in companies ranging from high-growth start-ups to the Fortune 100, and has also held leadership roles spanning general management, sales, marketing, business development, and product management in these organizations. He is recognized as an expert on emerging media and its impact on traditional advertising models, and holds an MBA from the MIT Sloan School of Management.

  • Joel Jewitt

    Joel Jewitt

    VP of Strategic Operations

    • Joel is a co-founder and VP Strategic Operations at LiveRamp. He was previously co-founder and VP Business Development of Motorola/Good Technology Inc, and prior to that was EVP of Encompass. Joel was also co-founder of Adaptive Media and was the fourth member in the founding team of Palm Computing. Joel holds a B.A. in Physics from Amherst College and a MBA from Stanford Graduate School of Business.

  • E.K. Koh

    E.K. Koh

    Chief Product Officer

    • E.K. has led product organizations from early stage startups to large Fortune 100 companies. E.K. was most recently the EVP of Products at Optymyze, a Gartner MQ leader for sales performance management.  Prior to that, he was the VP Solution Management at NextLabs, where he managed and established the SAP partnership. Before that, E.K. was part of the early startup team in Encentuate, which was later acquired by IBM. E.K. has Masters and Bachelors of Science degrees for Computer Science from the University of Illinois at Urbana-Champaign.

  • Sean Carr

    Sean Carr

    VP of Engineering

    • Sean graduated from UC Berkeley with a degree in Computer Science in 2007 and began his career at Rapleaf as one of the first members of the engineering team. Sean has been a technical and organizational leader at the company for the past decade, including during Rapleaf’s evolution into LiveRamp in 2011 and LiveRamp’s acquisition by Acxiom in 2014. As VP of Engineering, Sean is responsible for scaling and supporting the engineering organization as LiveRamp continues its growth.

  • Brandon Sammut

    Brandon Sammut

    Head of People & Culture

    • As Head of People & Culture, Brandon ensures that LiveRamp’s internal operations empower our people to do their best work. Before LiveRamp, Brandon held various leadership roles at Teach For America, leading both its diversity talent and corporate partnerships teams. Brandon holds a BA from The University of Michigan, and an MBA and Masters in Education from Stanford University.

  • Allison Metcalfe

    Allison Metcalfe

    GM, LiveRamp TV

    • Allison Metcalfe is the General Manager of the TV division at LiveRamp. Allison is responsible for driving the strategy around bringing people-based marketing capabilities to television. Prior to LiveRamp, she served as the Senior Director of Customer Success at Demandbase. She also brings experience from earlier customer success roles at Jigsaw (now Data.com, acquired by Salesforce) and Equilar. Allison holds a BA from the University of St. Thomas.

  • Dave Yaffe

    Dave Yaffe

    Head of Publishers and Platforms

    • Dave is the Head of Publishers and Platforms. He joined LiveRamp through the acquisition of Arbor where he was the co-founder and CEO. As Head of Publishers, Dave is focused on building the technology platform which helps publishers and app developers understand and monetize their data assets. Prior to Arbor, Dave ran product for Invite Media which was acquired by Google and became DoubleClick Bid manager, Google’s demand side platform. Dave holds a MS in mechanical engineering from Columbia University in the City of New York.

  • Dennis Ellis

    Dennis Ellis

    MD of International

    • As the Managing Director of International, Dennis is responsible for LiveRamp’s growth in established and new markets outside of the United States. He previously led teams across new products developed inside of Google[x] and held a number of leadership roles in the non-profit, outdoor education industry. He holds a BA from Virginia Tech, and an MBA from Stanford Graduate School of Business.

  • Grant Ries

    Grant Ries

    CEO of LiveRamp B2B

    • Grant Ries is CEO of LiveRamp B2B, a global business unit he started upon joining LiveRamp via the acquisition of Pacific Data Partners, a company he co-founded. Pacific Data Partners was a leading digital advertising B2B data marketplace. Grant Ries was also co-founder, Board Member and CRO of BlueKai which built the world’s largest consumer data marketplace and DMP. Oracle acquired BlueKai in 2014 and Grant served as Vice President of the Oracle Data Cloud, a global business unit he co-launched. Grant is an active technology angel investor and has provided advisory and operating support at his various investments in the technology sector for over 15 years.

  • Vanessa Wu

    Vanessa Wu

    General Counsel

    • Vanessa is General Counsel for LiveRamp.  Prior to joining LiveRamp, Vanessa was an attorney at the international law firm of Latham & Watkins LLP, where she advised technology and media clients in high-stakes litigation, merger control, and regulatory proceedings involving data protection and privacy. Vanessa received a bachelor’s degree, with honors, from Princeton University and a juris doctor, Order of the Coif, from UCLA School of Law.


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