LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, providing the foundation for true omnichannel marketing. Our services transform the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing and ultimately allow consumers to better connect with the brands and products they love.
We thrive on solving the toughest technical challenges, and we’re always looking for smart and compassionate people to help us blaze a trail. Learn more about working here.
LiveRamp is an Acxiom company located in the technology hub of San Francisco, delivering privacy-safe solutions to market and honoring the best practices of leading associations, including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs, the Interactive Advertising Bureau, the Data & Marketing Association, and the Advertising Research Foundation..
If you’re interested in connecting your data or becoming a partner, drop us a line. We’d love to tell you our story and hear yours.
As Co-President of LiveRamp, Acxiom’s Connectivity Division, Anneka leads the product, engineering, marketing and general and administrative functions.
Anneka is an early member of the LiveRamp team and most recently served as LiveRamp’s Chief Product Officer, overseeing product strategy and execution. During her seven-year tenure with the business, she has led successful efforts in a variety of disciplines, including marketing, recruiting, product management and software development.
In 2016, Anneka was recognized as a Top 10 Digital Marketing Innovator by AdAge. She holds a Bachelor of Science degree in Mathematics and Computational Sciences from Stanford University and has completed the Executive Program at the Stanford University Graduate School of Business.
Co-Chief Executive Officer
As Co-President of LiveRamp, Acxiom’s Connectivity Division, James leads the go-to-market strategy for LiveRamp’s client verticals: brands, agencies, data providers, platforms and publishers.
James joined LiveRamp in 2013 and has held several key leadership roles, building high-performing teams and driving growth. He served as Chief Operating Officer before becoming Co-President.
Before joining LiveRamp, James was Vice President of worldwide sales at TRUSTe, where he helped grow the company from less than 1,000 customers to more than 6,000 customers in just over three years. James holds a Bachelor of Science degree in Electrical Engineering and a minor in Quantitative Economics and Decision Theory from the University of California at San Diego.
Chief Marketing Officer
Prior to joining LiveRamp, Smith led marketing at Nielsen as part of the global product leadership team, where he accelerated growth domestically and internationally by helping advertisers, agencies, and media companies understand and influence consumers’ path to purchase. Smith has a strong track record building and scaling world-class, revenue-focused marketing organizations in companies ranging from high-growth start-ups to the Fortune 100, and has also held leadership roles spanning general management, sales, marketing, business development, and product management in these organizations. He is recognized as an expert on emerging media and its impact on traditional advertising models, and holds an MBA from the MIT Sloan School of Management.
VP of Strategic Operations
Joel is a co-founder and VP Strategic Operations at LiveRamp. He was previously co-founder and VP Business Development of Motorola/Good Technology Inc, and prior to that was EVP of Encompass. Joel was also co-founder of Adaptive Media and was the fourth member in the founding team of Palm Computing. Joel holds a B.A. in Physics from Amherst College and a MBA from Stanford Graduate School of Business.
Chief Technology Officer
Prior to co-founding LiveRamp, Jeremy was co-founder and VP Engineering for Rapleaf. He was previously senior development manager in Oracle’s server division. Jeremy was also a founding member of Oracle’s application server team. Jeremy holds a B.A. in Applied Mathematics from Harvard and a post graduate degree in Jewish studies from Oxford University.
Head of Data Partnerships
Luke is Head of Data Partnerships. Prior to joining LiveRamp, Luke was SVP, Data & Product Strategy at Collective, Inc., where he led data and research strategy for the multi-screen advertising company. Previously, Luke was VP, Data & Partnerships at Experian Hitwise, a global internet measurement firm, where he also held other leadership positions in sales, client services and product management as the business grew. Luke holds a BA from Colgate University and a JD from Fordham University School of Law.
Head of People & Culture
As Head of People & Culture, Brandon ensures that LiveRamp’s internal operations empower our people to do their best work. Before LiveRamp, Brandon held various leadership roles at Teach For America, leading both its diversity talent and corporate partnerships teams. Brandon holds a BA from The University of Michigan, and an MBA and Masters in Education from Stanford University.
GM, LiveRamp TV
Allison Metcalfe is the General Manager of the TV division at LiveRamp. Allison is responsible for driving the strategy around bringing people-based marketing capabilities to television. Prior to LiveRamp, she served as the Senior Director of Customer Success at Demandbase. She also brings experience from earlier customer success roles at Jigsaw (now Data.com, acquired by Salesforce) and Equilar. Allison holds a BA from the University of St. Thomas.
VP of Growth Markets
Dan is a co-founder and VP of Growth Markets for LiveRamp. Prior to LiveRamp, Dan was a VP at Rapleaf. Dan served on the Direct Marketing Club of New York and holds a B.S. from Babson College.
Head of Publishers and Platforms
Dave is the Head of Publishers and Platforms. He joined LiveRamp through the acquisition of Arbor where he was the co-founder and CEO. As Head of Publishers, Dave is focused on building the technology platform which helps publishers and app developers understand and monetize their data assets. Prior to Arbor, Dave ran product for Invite Media which was acquired by Google and became DoubleClick Bid manager, Google’s demand side platform. Dave holds a MS in mechanical engineering from Columbia University in the City of New York.
MD of International
Ari is the Managing Director of International. He joined LiveRamp through the acquisition of Circulate, where he served as Co-Founder and CEO. Prior to Circulate, Ari was CEO at Solve Media, an anti-bot security platform for publishers. He was also President of Voicestar, an advertising analytics platform for phone calls. Ari earned a degree in Government from Georgetown University.
Vanessa is Division Counsel for LiveRamp. Prior to joining LiveRamp, Vanessa was an attorney at the international law firm of Latham & Watkins LLP, where she advised technology and media clients in high-stakes litigation, merger control, and regulatory proceedings involving data protection and privacy. Vanessa received a bachelor’s degree, with honors, from Princeton University and a juris doctor, Order of the Coif, from UCLA School of Law.