LiveRamp works with major brand publishers and community sites to help match offline data and build their CRM Retargeting capabilities. In turn, our publishers earn significant additional recurring monthly revenue. Our publisher dashboard makes it easier for our publishers to track month-to-date revenue and statistics in real-time, view a breakdown of audience analytics, and more. With LiveRamp, you can monetize your audience without giving up the audience data assets you seek to protect.
Publishing partners see:
Additional Revenue
Revenue is 100% incremental and does not affect any existing revenue streams. We do not use any of your site’s advertising inventory or your proprietary data.
Higher CPM & Reach
By matching additional rich offline data to your users, your third-party demographic data coverage increases and advertisers increase ad spending on your site.
Data Protection
We do not collect any data from your site, our cookies do not contain PII, and we do not pass any site audience information to any third party.
Further Reading
More on how LiveRamp data mapping allows publishers to generate additional revenue and extend their audience:
