LiveRamp works with marketers and their agencies to take the most valuable customer knowledge around -- CRM data -- and use it to message customers online in an effective and highly targeted manner. LiveRamp helps make your marketing efforts more powerful than ever, allowing you to connect online display to your offline channel mix. With LiveRamp, you can coordinate multichannel efforts, reactivate lost customers, and bring more value to your customer list.
Gives marketers powerful new tools to:
Coordinate and tailor multichannel marketing
Make online display an integrated part of your marketing mix: LiveRamp takes your CRM data and finds those customers online, allowing you to coordinate and target messaging across channels. CRM Retargeting can reach anyone in your CRM system safely, ensuring that your customers' privacy is respected and protected.
Reactivate dormant customers
Unlike typical retargeting, CRM Retargeting isn’t just for recent site visitors; you can reach anyone in your customer database at any time. So whether you're a multichannel marketer or purely online, you can reactivate dormant and unengaged customers on your list with messages that will resonate and reconnect them to your brand.
Measure offline impact of online ads
You may already be measuring the influence of your online ad campaigns to purchases made on your website, but what about purchases made in-store? LiveRamp attribution ties offline conversion data to online impressions allowing you to measure the impact of your online ad campaigns across all channels.
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