A Vision for the Future of Marketing Measurement

TERM spotlight: Rebecca Houser

Rebecca graduated from college with a degree in Government, a minor in Economics, and a desire to work in tech. “I had spent four years learning about governments creating problems and was drawn to how tech companies were doing the opposite.” She joined LiveRamp’s TERM (Tech Entrance Rotation & Mentorship) program right out of school...

Product Management – Customer Implementation Spotlight: Steven Schlaefer

Steve has been on our Product Management – Customer Implementation (CI) team longer than anyone else in the company — he possesses deep knowledge about the inner workings of our products, putting it to use for the benefit of our clients, partners and our own employees.. Originally from the beaches of North Carolina, he joined...

Product Manager Spotlight: Alex Chen

Alex came to LiveRamp after graduating from an Engineering Leadership Development program at Lockheed Martin. Prior to that, he studied Electrical Engineering in undergrad at Michigan University and received a graduate degree from Cornell’s Systems Engineering program – which has a strong overlap with product management. “Seeing the team here was good for me to...

Scaling Adventures: Redesigning Our Data Delivery Pipeline

Engineering, HDFS

We just finished re-architecting one of our core systems responsible for pushing massive amounts of data (over 250 TB / day) to our partners. This re-architecture aimed at improving throughput and long-term scalability and gave us the opportunity to reflect upon some of the core challenges of building scalable systems. This post is an attempt...

Three Best Practices for Moving to One-to-One Marketing at Scale

News & Updates, RampUp 2015

Consumers are exposed to hundreds of ads and thousands of brand impressions each day. So how can marketers be expected to penetrate the noise and retain a loyal customer base? According to an Econsultancy study, those investing in one-to-one marketing experience a 14 percent uplift in sales. Despite this huge opportunity, Econsultancy found that only...

Hackweek XXXII Recap

Engineering

Every ten weeks, LiveRampers spend a week working on projects of their choice. These projects may focus on things they are particularly passionate about, things they think will be particularly valuable, or aspects of the company they would like to learn more about. During these Hackweeks, you can often find groups of people working on...

From Santiago to San Francisco

Engineering

Finding LiveRamp “How did you hear about us?” That’s the most common question people ask me at LiveRamp. And I guess that’s a fair question; I don’t think someone from my country, or even from South America, had applied before I did. The answer to the question is great too, since I found out about...

Customer Purchase Intent and Omni-Channel Customer Experiences

AGILITY 2015, Partner Announcements

[Ed. Note: This is a guest post authored by Rick Weithas, Director of Product Marketing, Ensighten] Customer Purchase Intent and Omni-Channel Customer Experiences Marketers know it’s more important than ever to understand customer purchase intent and deliver relevant experiences. But what does it take to achieve this? Consumers  interact with brands across onsite, offsite, mobile,...

How Data Onboarding Enables People-Based Marketing

News & Updates, Partner Announcements, RampUp 2015

Great marketing strategies result in real connections with real people. In today’s fragmented landscape of channels and devices it can be easy to lose sight of this. Marketers need to employ a broad set of platforms to reach consumers, and this often results in channel-centric marketing strategies, rather than a true audience-based approach. Data onboarding...

Growing A/V for a Start Up Pt 1

Engineering

When I first joined LiveRamp as a “You Can Do IT” Support Technician, I didn’t have a lot of in-depth knowledge of Audio/Visual Systems and how to build, support or diagnose effectively. I originally came from a computer hardware and software background with a focus on customer service and troubleshooting methodology. A lot of my...