Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

LiveRamp Partner Spotlight

Six Quick 1-to-1 Marketing Tips from Eyeview

We sat down with Brian Pozesky, Chief Product Officer at Eyeview, to discuss their best practices for using data to implement more effective 1-to-1 marketing campaign strategies in video ads. Eyeview has solved the challenge of taking the personalized data-driven methodology you love and applying it to video. With its groundbreaking 1-to-1 video marketing technology, ...
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LiveRamp Data Onboarding Now Available in the United Kingdom and France

Today we announced that our data onboarding service is now available in two international markets.  Global and local brands can now use LiveRamp to improve measurement, targeting, and 1-to-1 marketing in the United Kingdom and France.  Digital advertising is growing rapidly in these markets, creating a big opportunity for our clients and partners.   Global ...
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1-to-1 Marketing, Personalization, and People-Based Marketing Defined

Today’s consumers expect and demand tailored interactions that make it easier for them to complete transactions and make them feel valued as a customer. These interactions, or personalization efforts as they are commonly known in the marketing world, are believed to have a major impact on the overall success of marketing programs. They can take many ...

Infographic: 6 Tips for Onboarding to Facebook

We recently published a blog providing 6 Tips for Onboarding to Facebook - it's worth a read if you're using (or want to use) LiveRamp and Facebook! However, since some of us are visual learners, we have this brand new infographic to visually walk you through how to make the most of using Facebook and LiveRamp.  
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1-to-1 Marketing Best Practices from Monetate

For our series on best practices for using data to improve 1-to-1 marketing strategies, we reached out to Nathan Richter, Sr. Director of Strategy and Insights at Monetate, to learn more about website and mobile optimization: What kind of improvements have you seen for companies who personalize audience segments or even individual consumers? It's a ...

#RampUp16: The Data-Driven Photo Booth!

From a burger bar to a perfect view of the Bay Bridge, the RampUp opening reception at San Francisco's Exploratorium had it all! One of our favorite new additions was the photo booth, which included data-driven props and a opportunity to "take a picture" with LiveRamp's CEO, Travis May (recently named to AdAge's 40 under 40). Check ...
LiveRamp Partner Spotlight

Interview with Krishnan Venkata, Vice President – West Coast at LatentView Analytics

The marketing world has greatly evolved over the past few decades, and this is why large portions of advertising budgets now go directly towards digital marketing.As with all forms of marketing though, these types of campaigns are only successful when actionable insights can be garnered. That's where LatentView comes in. LatentView provides its customers with actionable ...