Attribute This: The True Scope of Marketing Fragmentation

Using Backbone.Relational as a relational model framework in Backbone.js Applications

Backbone.js, Engineering, JavaScript

In his blogpost a couple of months ago, Harry talked about how we at LiveRamp use Backbone.js as our front-end framework. He also described a few plugins which make our life considerably easier, one of which was Backbone.Relational. In this blog post, I’ll take a deeper dive into this particular plugin and describe our experience...

The Latest and Greatest in LiveRamp Connect

News & Updates

For the past few months we have been giving marketers a privacy-safe way to connect customer data to their preferred marketing platforms with our new data onboarding product, LiveRamp Connect. We are continuing to expand LiveRamp Connect with new features and integrations, giving marketers the opportunity to distribute connected data to more media and marketing...

Hackweek XXXIII recap

Engineering

During Hackweek, everyone at LiveRamp gets a week to work on projects they’re passionate about. Hackweek has a long history at Liveramp; we’ve gotten many efficiency tools, new products, interesting investigations, and other fun things from it. We are very proud of results of this Hackweek, too. In case you missed our previous Hackweek recap,...

LiveRamp Announces Integration with Salesforce Marketing Cloud Active Audiences Platform to Deliver Journey-Based Advertising At Scale

Partner Announcements

LiveRamp today announced it is integrating with the Salesforce Marketing Cloud Active Audiences platform, enabling journey-based advertising at scale and empowering Salesforce clients to align advertising, sales, service and marketing in a whole new way. With Active Audiences and LiveRamp, marketers can orchestrate advertising campaigns throughout the customer journey. LiveRamp extends the reach of Active...

BANG (Big AnoNymous Graph)

Engineering

Background LiveRamp’s core products rely on procuring and processing links among diverse identifiers that relate to the same person. We make a strong distinction between PII (Personally Identifiable Information – anything which could trace back to a real-world person) and anonymous data. On the PII side of things, we have treated links among identifiers as...

Maintaining Service Availability Using Monit

Engineering

At LiveRamp, monitoring is a critical part of our infrastructure to ensure the availability of our services. At a system level, we have used several monitoring solutions like zabbix and nagios to keep track of the health of our servers. However, we also want the monitoring tools to take actions appropriately during failures. Our internal...

Considering Addressable TV Advertising? It’s All About Quality, not Quantity.

Addressable TV, News & Updates, RampUp 2015, Whitepapers

Addressable TV Market Advertising   In 2014, the average adult spent approximately five hours a day watching television, giving it the largest audience reach of any form of media advertising. However, TV advertising has historically involved the delivery of the same ad campaign to millions of viewers nationwide. “Content is still king, but consumers are...

Transferring Files Between Git Repos

Engineering

LiveRamp’s code base, like many large primarily-Java code bases, is made of a series of Maven modules. Over our years of operation, we’ve built up some very large kitchen-sink style projects that include code for many different features. These projects get in the way of modularization and abstraction by making it very easy to entangle...

Growing A/V for a Start Up Pt 2

Engineering

Growing A/V for a Start Up Pt 2 For part 1 see [link] For my second act, I will be explaining my decisions of what I bought and why and how this will all fit in for what LiveRamp wants to do from an internal A/V perspective. If you go back and read the first...

Three Reasons You Need To Care about Data Onboarding

Data Onboarding 101, News & Updates

Perhaps the biggest fallacy about big data is that all this data lives together in a single, easily accessible place. In fact, the abstract notion of big data as one giant clump of data is a long way away from the reality – most data lives in silos. The Challenge Think about it: when different...