Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the onboarding community.


How Real-Time Data Will Impact Personalization and Targeting in 2016

[Editor’s note: We recently sat down with Kurt Abrahamson, CEO of ShareThis, who will be speaking at #RampUp16. This blog is a compilation of those conversations. ] How is social sharing reshaping the way marketers strategize? Sharing data flows in real-time as people share about current events and discover new content of interest. It ...
LiveRamp Partner Spotlight

AdTech Predictions from Webbula for 2016 & Beyond

[Editor’s note: We recently sat down with Melissa Ott, VP of Marketing for Webbula, to get her thoughts on the future of marketing and the challenges CMOs are facing right now. This blog is a compilation of those conversations. Webbula is a silver sponsor at RampUp 2016.] 1. The CMO Perspective CMOs are struggling with transparency across ...
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Media Horizons and Schwan’s Use of Onboarding for Suppression

Media Horizons, a full-service independently owned direct marketing agency, helps companies like Schwan’s Home Service, a multi-billion dollar online grocery delivery company, acquire new customers and then maximize their lifetime value. Media Horizons wanted a more efficient way to remove current customers from online audience segments to reduce Schwan’s’ customer acquisition costs. Media Horizons worked ...

5 Essential Insights to Cross-Channel Marketing

You’ve probably started to experiment with the many new techniques that allow digital marketers to engage with buyers on more than one channel. But how can you know that you’re getting the right message on the best screen at the most effective time? Continuing our recent series on targeting across channels, we interviewed Aleck Schleider, vice president ...