A Vision for the Future of Marketing Measurement

Growing A/V for a Start Up Pt 1

Engineering

When I first joined LiveRamp as a “You Can Do IT” Support Technician, I didn’t have a lot of in-depth knowledge of Audio/Visual Systems and how to build, support or diagnose effectively. I originally came from a computer hardware and software background with a focus on customer service and troubleshooting methodology. A lot of my...

Upgrading Cloudera Hadoop

Engineering

Why Upgrade? LiveRamp has relied heavily on MapReduce for our big-data computation since 2009.  However, the Hadoop ecosystem has grown and matured dramatically over the past 5 years, and one of the big changes has been the shift from MapReduce-centric MRv1 to MRv2 — Hadoop YARN. YARN separates the resource allocation layer of a Hadoop...

A Vision for the Future of Marketing Measurement

Challenges, RampUp 2015

Are you struggling with measuring the impact of marketing on sales? Not sure what the future of measurement will look like and how to get there? Here’s some advice. Real-Time Insights and Actions Campaigns today still operate with a high degree of inefficiency. We are getting better, but the time delays associated with collecting, bringing...

A review of Backbone.js Patterns and Best Practices

Engineering

“Philosophically, Backbone is an attempt to discover the minimal set of data-structuring (models and collections) and user interface (views and URLs) primitives that are generally useful when building web applications with JavaScript.”   The quote above is taken from the Backbone project page. As it mentions, Backbone is an extremely useful JavaScript library that allows...

Transitive Elimination

Engineering

At LiveRamp, we maintain a large identity graph that groups identifiers such as hashed emails into connected components where each component represents all of the identifiers that correspond to a single person and the ID for that person.   This graph changes over time as we add and remove edges connecting identifiers. For data onboarding,...

Introducing LiveRamp Connect

News & Updates

When marketers are able to connect all of their customer data with their marketing platforms, new possibilities for better marketing emerge – enhanced targeting, advanced measurement, and more.  Connecting customer data to the digital marketing ecosystem is of particular importance to Acxiom – and it’s why we’re so excited today to introduce LiveRamp Connect. Combining...

Computing Distributions of Large Datasets with Cascading and the q-digest Algorithm

Cascading, Engineering, Hadoop

Distributions are a powerful tool for understanding datasets. As an example, imagine that you’re interested in quantifying user engagement for a new app you’re developing. To this end you compute the distribution of monthly engagement time for your users and discover the following trends: You learn that most of your “users” rarely spend anytime using...

Digital Marketing Disrupts and Transforms the Marketing Profession

Partner Announcements

[Ed. Note: This is a guest post authored by Nick Patel, Worldwide Market Segment Manager, IBM ExperienceOne Digital Analtyics] Leading CMOs deliver above-market growth in their category while differentiating the customer experience, delighting customers and increasing marketing productivity. They are the voice of the customer in their organization and drive innovation, engagement, insight and revenue holistically...

Hackweek XXXI Recap

Engineering

It’s been a while since our last Hackweek recap, and I’m happy to say that Hackweek persists as our strongest tradition here at LiveRamp. Hackweek is a company-wide event that happens five times a year. It’s an opportunity for engineers and other LiveRampers to devote a full week towards whatever project they believe might provide...