Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the onboarding community.

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LiveRamp Partner Spotlight: DialogTech

To make every marketing application more valuable, LiveRamp has a growing list of partners providing greater access to more customer data. We are pleased to have recently formed a partnership with DialogTech, the leader in call analytics and automation technology. In this partner spotlight interview, we speak to DialogTech’s Steve Griffiths, SVP Marketing Strategy and Analytics and Josh Mallamud,...

The Latest and Greatest in LiveRamp Connect

For the past few months we have been giving marketers a privacy-safe way to connect customer data to their preferred marketing platforms with our new data onboarding product, LiveRamp Connect. We are continuing to expand LiveRamp Connect with new features and integrations, giving marketers the opportunity to distribute connected data to more media and marketing...
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LiveRamp Announces Integration with Salesforce Marketing Cloud Active Audiences Platform to Deliver Journey-Based Advertising At Scale

LiveRamp today announced it is integrating with the Salesforce Marketing Cloud Active Audiences platform, enabling journey-based advertising at scale and empowering Salesforce clients to align advertising, sales, service and marketing in a whole new way. With Active Audiences and LiveRamp, marketers can orchestrate advertising campaigns throughout the customer journey. LiveRamp extends the reach of Active...

Considering Addressable TV Advertising? It’s All About Quality, not Quantity.

Addressable TV Market Advertising   In 2014, the average adult spent approximately five hours a day watching television, giving it the largest audience reach of any form of media advertising. However, TV advertising has historically involved the delivery of the same ad campaign to millions of viewers nationwide. “Content is still king, but consumers are...

Attribute This: The True Scope of Marketing Fragmentation

Marketing is a messy business. Scott Brinker ‘s annual marketing technology landscape ‘supergraphic’ is an incredible image. It reveals the breathtaking scope of technologies, tools, platforms, and applications used by marketers today, representing some 1,876 vendors – nearly double the amount from just a year ago. That’s a whole lot of tech. And even if...