Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the onboarding community.

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LiveRamp Data Onboarding Now Available in the United Kingdom and France

Today we announced that our data onboarding service is now available in two international markets.  Global and local brands can now use LiveRamp to improve measurement, targeting, and 1-to-1 marketing in the United Kingdom and France.  Digital advertising is growing rapidly in these markets, creating a big opportunity for our clients and partners.   Global ...
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1-to-1 Marketing, Personalization, and People-Based Marketing Defined

Today’s consumers expect and demand tailored interactions that make it easier for them to complete transactions and make them feel valued as a customer. These interactions, or personalization efforts as they are commonly known in the marketing world, are believed to have a major impact on the overall success of marketing programs. They can take many ...

Infographic: 6 Tips for Onboarding to Facebook

We recently published a blog providing 6 Tips for Onboarding to Facebook - it's worth a read if you're using (or want to use) LiveRamp and Facebook! However, since some of us are visual learners, we have this brand new infographic to visually walk you through how to make the most of using Facebook and LiveRamp.  
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1-to-1 Marketing Best Practices from Monetate

For our series on best practices for using data to improve 1-to-1 marketing strategies, we reached out to Nathan Richter, Sr. Director of Strategy and Insights at Monetate, to learn more about website and mobile optimization: What kind of improvements have you seen for companies who personalize audience segments or even individual consumers? It's a ...

#RampUp16: The Data-Driven Photo Booth!

From a burger bar to a perfect view of the Bay Bridge, the RampUp opening reception at San Francisco's Exploratorium had it all! One of our favorite new additions was the photo booth, which included data-driven props and a opportunity to "take a picture" with LiveRamp's CEO, Travis May (recently named to AdAge's 40 under 40). Check ...
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Interview with Krishnan Venkata, Vice President – West Coast at LatentView Analytics

The marketing world has greatly evolved over the past few decades, and this is why large portions of advertising budgets now go directly towards digital marketing.As with all forms of marketing though, these types of campaigns are only successful when actionable insights can be garnered. That's where LatentView comes in. LatentView provides its customers with actionable ...
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Case Study: Schwan’s Home Service Builds Look-Alike Models

Creating efficient and accurate look-alike models based on your best customers is a valuable way to improve targeting and optimize ad spend. Media Horizons, a full-service independently owned direct marketing agency, helps companies like Schwan’s Home Service, a multi-billion dollar online grocery delivery company, acquire new customers and then maximize their lifetime value. Media ...

9 Data-Driven Quotes from #RampUp16

During our recent gathering of over 1,500 "MadTech" professionals at #RampUp16, we had the opportunity to get inspired by leaders from companies like MediaMath, Quantcast, and V12 Group. Take a minute to check out this slideshow of top RampUp quotes that touch on data and what it means for today's data-driven marketers. Inspiration from Leaders in AdTech ...