LiveRamp visits Cambridge to host inaugural Harvard Hackfest

Measuring the Impact of Digital Marketing on Offline Sales

Whitepapers

Digital marketers have been conditioned to measure digital channels and their influence solely as it relates to online conversions.  But with more than 90% of US commerce being handled through channels like brick and mortar stores, or through call-in orders, the bigger win may be understanding digital’s influence on these offline channels. As we discussed...

2015 Digital Marketing Trends: Programmatic Marketing

[Ed. Note: As a follow up to MediaMath’s participation in our 2015 Digital Marketing Trends webinar, they have agreed to speak a bit more about how programmatic has moved from its days as a line item on a media plan to the means by which an advertiser’s entire digital media plan is procured. And before we know...

Where to Start(up)

Without a rigorous technical background, how can you find your place in the technology industry? Coding bootcamps, self-learning, and independent courses are all great ways to start building the basic technical skills you’ll need, but the best way to learn is often by doing. Here at LiveRamp we often find otherwise capable candidates that have...

Self-Service Data Distribution Now Available in LiveRamp GO

News & Updates

We are excited to announce the release of our new self-service data distribution feature available through our customer dashboard, LiveRamp GO. We’ve created a new tab that allows you to distribute data segments to your desired marketing applications on a self-service basis. This places you in control, and makes the Data Onboarding process simpler, easier,...

Data Onboarding Best Practices from Rakuten

News & Updates

The Data Onboarding Opportunity If you’re reading LiveRamp’s blog, you probably already know a thing or two about data onboarding – the process that bridges the gap between online and offline marketing. It empowers advertisers to leverage their online and offline customer data to find offline shoppers online and to re-engage lapsed shoppers. Additional reach...

Using Data to Boost the Performance of Online Campaigns

News & Updates

We recently gathered industry leaders from dunnhumby, Videology and comScore to help marketers understand the kinds of results they can expect when using first and third-party data to drive the performance of their online campaigns: Lung Huang, VP of Global Partnerships at dunnhumby highlighted the importance of effective data-driven marketing strategies for driving repeat sales,...

LiveRamp visits Cambridge to host inaugural Harvard Hackfest

Engineering

LiveRamp and The Harvard Crimson partnered to host the inaugural Harvard Hackfest last week, held at Harvard’s i-Lab. Fueled by the finest cuisine from Harvard Square, ranging from Pinocchio’s Pizza to Chipotle, students had 24 hours — from 11 am on October 18 to 11 am the following day — to build a new, interesting...

Identifying Maven snapshot artifacts by git revision

Engineering

Our build environment at LiveRamp includes quite a few actively developed library projects, both open-source and internal.  Since engineers are often coordinating changes between libraries and downstream projects when adding or refactoring methods, it’s important to be able to quickly release new versions of these libraries.  To accomplish this we make heavy use of Jenkins...

Ensighten Partners with LiveRamp to Distribute Data Across Marketing Applications

News & Updates

Today Ensighten announced a strategic partnership with LiveRamp that enables Ensighten Activate customers to distribute customer data to applications that are part of the LiveRamp Connect partner program. As a result of this partnership, Ensighten customers will be able to use their preferred applications to run integrated marketing programs to the same customer segments across...

Why Data Onboarding is the Secret Weapon for Targeted Video Ad Campaigns

News & Updates

Access to extensive data, in combination with massive technological capabilities, has allowed online video advertising to emerge as a highly efficient way of engaging a target audience. The more information known about an audience, the easier it is to predict interest, intent and future behavior. Brands are then empowered to personalize campaign messages, ensuring that...