Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

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Defining Attribution Measurement

Measuring cross-channel performance is difficult. In fact, according to a recent eMarketer study, 34% of marketers surveyed still rely on individual channel analysis and channel-specific metrics to measure the success of their marketing campaigns. Even more shocking, 35% admit to not using any sort of robust measurement technique. Add to the complex digital measurement ...
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Customer Story: Sephora

Without LiveRamp, Sephora wouldn’t be able to judge the effectiveness of their digital campaigns. With data connectivity, Tom Sullivan, Senior Marketing manager, can measure the impact of every marketing dollar spent. He’ll tell you how in this short video. “I think working with LiveRamp... has made our team within Sephora seem like an innovator ...
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4 Questions You’ve Always Had about Ad Fraud, with Dr. Augustine Fou

Ad fraud is a hot topic among digital marketers right now—and for good reason. No marketer wants to serve their most compelling ads to fake viewers, wasting their budget and skewing their attribution. But what’s a digital marketer to do? We sat down with Dr. Augustine Fou, digital ad fraud researcher at Marketing Science ...