LiveRamp visits Cambridge to host inaugural Harvard Hackfest

Introducing LiveRamp Connect

News & Updates

When marketers are able to connect all of their customer data with their marketing platforms, new possibilities for better marketing emerge – enhanced targeting, advanced measurement, and more.  Connecting customer data to the digital marketing ecosystem is of particular importance to Acxiom – and it’s why we’re so excited today to introduce LiveRamp Connect. Combining...

Computing Distributions of Large Datasets with Cascading and the q-digest Algorithm

Cascading, Engineering, Hadoop

Distributions are a powerful tool for understanding datasets. As an example, imagine that you’re interested in quantifying user engagement for a new app you’re developing. To this end you compute the distribution of monthly engagement time for your users and discover the following trends: You learn that most of your “users” rarely spend anytime using...

Digital Marketing Disrupts and Transforms the Marketing Profession

Partner Announcements

[Ed. Note: This is a guest post authored by Nick Patel, Worldwide Market Segment Manager, IBM ExperienceOne Digital Analtyics] Leading CMOs deliver above-market growth in their category while differentiating the customer experience, delighting customers and increasing marketing productivity. They are the voice of the customer in their organization and drive innovation, engagement, insight and revenue holistically...

Hackweek XXXI Recap

Engineering

It’s been a while since our last Hackweek recap, and I’m happy to say that Hackweek persists as our strongest tradition here at LiveRamp. Hackweek is a company-wide event that happens five times a year. It’s an opportunity for engineers and other LiveRampers to devote a full week towards whatever project they believe might provide...

Increase Your Conversion and Match Rates Through Data Hygiene Best Practices

Data Onboarding 101, News & Updates

[Ed. Note: The following post was written by Chuck Davis, Chief Revenue Officer from Webbula.  You can join Chuck, Benjamin Webb from LiveRamp and Lisa Rapp from Acxiom in a live webinar on 2/4/2015.] We often see online marketers relying on risky assumptions about CRM data in their data decisioning processes. We’ve come to refer to these...

Measuring the Impact of Digital Marketing on Offline Sales

Whitepapers

Digital marketers have been conditioned to measure digital channels and their influence solely as it relates to online conversions.  But with more than 90% of US commerce being handled through channels like brick and mortar stores, or through call-in orders, the bigger win may be understanding digital’s influence on these offline channels. As we discussed...

2015 Digital Marketing Trends: Programmatic Marketing

[Ed. Note: As a follow up to MediaMath’s participation in our 2015 Digital Marketing Trends webinar, they have agreed to speak a bit more about how programmatic has moved from its days as a line item on a media plan to the means by which an advertiser’s entire digital media plan is procured. And before we know...

Where to Start(up)

Without a rigorous technical background, how can you find your place in the technology industry? Coding bootcamps, self-learning, and independent courses are all great ways to start building the basic technical skills you’ll need, but the best way to learn is often by doing. Here at LiveRamp we often find otherwise capable candidates that have...

Self-Service Data Distribution Now Available in LiveRamp GO

News & Updates

We are excited to announce the release of our new self-service data distribution feature available through our customer dashboard, LiveRamp GO. We’ve created a new tab that allows you to distribute data segments to your desired marketing applications on a self-service basis. This places you in control, and makes the Data Onboarding process simpler, easier,...

Data Onboarding Best Practices from Rakuten

News & Updates

The Data Onboarding Opportunity If you’re reading LiveRamp’s blog, you probably already know a thing or two about data onboarding – the process that bridges the gap between online and offline marketing. It empowers advertisers to leverage their online and offline customer data to find offline shoppers online and to re-engage lapsed shoppers. Additional reach...