A Vision for the Future of Marketing Measurement

Hackweek XXXII Recap

Engineering

Every ten weeks, LiveRampers spend a week working on projects of their choice. These projects may focus on things they are particularly passionate about, things they think will be particularly valuable, or aspects of the company they would like to learn more about. During these Hackweeks, you can often find groups of people working on...

From Santiago to San Francisco

Engineering

Finding LiveRamp “How did you hear about us?” That’s the most common question people ask me at LiveRamp. And I guess that’s a fair question; I don’t think someone from my country, or even from South America, had applied before I did. The answer to the question is great too, since I found out about...

Customer Purchase Intent and Omni-Channel Customer Experiences

AGILITY 2015, Partner Announcements

[Ed. Note: This is a guest post authored by Rick Weithas, Director of Product Marketing, Ensighten] Customer Purchase Intent and Omni-Channel Customer Experiences Marketers know it’s more important than ever to understand customer purchase intent and deliver relevant experiences. But what does it take to achieve this? Consumers  interact with brands across onsite, offsite, mobile,...

How Data Onboarding Enables People-Based Marketing

News & Updates, Partner Announcements, RampUp 2015

Great marketing strategies result in real connections with real people. In today’s fragmented landscape of channels and devices it can be easy to lose sight of this. Marketers need to employ a broad set of platforms to reach consumers, and this often results in channel-centric marketing strategies, rather than a true audience-based approach. Data onboarding...

Growing A/V for a Start Up Pt 1

Engineering

When I first joined LiveRamp as a “You Can Do IT” Support Technician, I didn’t have a lot of in-depth knowledge of Audio/Visual Systems and how to build, support or diagnose effectively. I originally came from a computer hardware and software background with a focus on customer service and troubleshooting methodology. A lot of my...

Upgrading Cloudera Hadoop

Engineering

Why Upgrade? LiveRamp has relied heavily on MapReduce for our big-data computation since 2009.  However, the Hadoop ecosystem has grown and matured dramatically over the past 5 years, and one of the big changes has been the shift from MapReduce-centric MRv1 to MRv2 — Hadoop YARN. YARN separates the resource allocation layer of a Hadoop...

A Vision for the Future of Marketing Measurement

RampUp 2015

Are you struggling with measuring the impact of marketing on sales? Not sure what the future of measurement will look like and how to get there? Here’s some advice. Real-Time Insights and Actions Campaigns today still operate with a high degree of inefficiency. We are getting better, but the time delays associated with collecting, bringing...

A review of Backbone.js Patterns and Best Practices

Engineering

“Philosophically, Backbone is an attempt to discover the minimal set of data-structuring (models and collections) and user interface (views and URLs) primitives that are generally useful when building web applications with JavaScript.”   The quote above is taken from the Backbone project page. As it mentions, Backbone is an extremely useful JavaScript library that allows...

Transitive Elimination

Engineering

At LiveRamp, we maintain a large identity graph that groups identifiers such as hashed emails into connected components where each component represents all of the identifiers that correspond to a single person and the ID for that person.   This graph changes over time as we add and remove edges connecting identifiers. For data onboarding,...