Attribute This: The True Scope of Marketing Fragmentation

Growing A/V for a Start Up Pt 2

Engineering

Growing A/V for a Start Up Pt 2 For part 1 see [link] For my second act, I will be explaining my decisions of what I bought and why and how this will all fit in for what LiveRamp wants to do from an internal A/V perspective. If you go back and read the first...

Three Reasons You Need To Care about Data Onboarding

Data Onboarding 101, News & Updates

Perhaps the biggest fallacy about big data is that all this data lives together in a single, easily accessible place. In fact, the abstract notion of big data as one giant clump of data is a long way away from the reality – most data lives in silos. The Challenge Think about it: when different...

Engineering Intern Spotlight: Josh Lang, Winter ’15

Interning at LiveRamp was probably one of the best learning experiences I’ve ever had.  I was given projects that exposed me to new languages and concepts in a very hands-on way: learning by doing and getting support from my mentor along the way when necessary.  The best part was that interns are given the opportunity...

Engineering Intern Spotlight: Josh Curtis, Winter ’15

One of the projects I worked on at LiveRamp was redesigning the part of the delivery system. LiveRamp delivers data to many different destinations using many different protocols. No particular part of the code was complex but it was put together in a confusing way. This is something that surprised me about my internship. None...

Attribute This: The True Scope of Marketing Fragmentation

Attribution, News & Updates

Marketing is a messy business. Scott Brinker ‘s annual marketing technology landscape ‘supergraphic’ is an incredible image. It reveals the breathtaking scope of technologies, tools, platforms, and applications used by marketers today, representing some 1,876 vendors – nearly double the amount from just a year ago. That’s a whole lot of tech. And even if...

TERM Spotlight: Rebecca Houser

Rebecca graduated from college with a degree in Government, a minor in Economics, and a desire to work in tech. “I had spent four years learning about governments creating problems and was drawn to how tech companies were doing the opposite.” She joined LiveRamp’s TERM (Tech Entrance Rotation & Mentorship) program right out of school...

Product Management – Customer Implementation Spotlight: Steven Schlaefer

Steve has been on our Product Management – Customer Implementation (CI) team longer than anyone else in the company — he possesses deep knowledge about the inner workings of our products, putting it to use for the benefit of our clients, partners and our own employees.. Originally from the beaches of North Carolina, he joined...

Product Manager Spotlight: Alex Chen

Alex came to LiveRamp after graduating from an Engineering Leadership Development program at Lockheed Martin. Prior to that, he studied Electrical Engineering in undergrad at University of Michigan  and received a graduate degree from Cornell’s Systems Engineering program – which has a strong overlap with product management. “Seeing the team here was good for me...

Scaling Adventures: Redesigning Our Data Delivery Pipeline

Engineering, HDFS

We just finished re-architecting one of our core systems responsible for pushing massive amounts of data (over 250 TB / day) to our partners. This re-architecture aimed at improving throughput and long-term scalability and gave us the opportunity to reflect upon some of the core challenges of building scalable systems. This post is an attempt...

Three Best Practices for Moving to One-to-One Marketing at Scale

News & Updates, RampUp 2015

Consumers are exposed to hundreds of ads and thousands of brand impressions each day. So how can marketers be expected to penetrate the noise and retain a loyal customer base? According to an Econsultancy study, those investing in one-to-one marketing experience a 14 percent uplift in sales. Despite this huge opportunity, Econsultancy found that only...