Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the onboarding community.

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Digital marketing vocab gaps: Fill’em in (with our new glossary!)

Every digital marketer knows this: To look good in meetings (and prove that you know your analytics-driven arse from your re-targeted elbow), you have to speak the digital marketing lingo like a pro. But new marketing tech keeps appearing, and it’s pumping out more new jargon all the time. Somewhere between 1st party, DSPs and yield ...
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4 New Ways Smart Marketers Are Using Smart Targeting

While 94% of marketers agree that optimizing the customer experience improves engagement and conversions, less than half of all marketers believe they have the data and technology integration needed for cross-channel initiatives such as targeting, engagement, and measurement. We know we can be smarter about cross-channel marketing, but we may not be sure how ...

When Did Marketing Get So Crazy?

Inflection points are never obvious. In fact, most people barely notice their world changing while it’s happening. But once it’s happened, there’s no denying the evidence. It’s time for marketers to confront the numbers. 1876 – The number of marketing technology companies included in Scott Brinker’s 2015 supergraphic. 947 – The number of companies he included just last year. 200 ...

How Suppression Can Save Your Marketing Budget

Marketing teams are always looking to squeeze more out of their budgets. A big part of this is eliminating waste within marketing campaigns. Two popular tactics for doing this are frequency capping and suppression. Suppression, our focus here, is the tactic of removing specific consumer segments from a marketing campaign audience. Reasons to Create a ...
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LiveRamp Partner Spotlight: DialogTech

To make every marketing application more valuable, LiveRamp has a growing list of partners providing greater access to more customer data. We are pleased to have recently formed a partnership with DialogTech, the leader in call analytics and automation technology. In this partner spotlight interview, we speak to DialogTech’s Steve Griffiths, SVP Marketing Strategy and Analytics and Josh ...